Patti Kendall has been at the forefront of marketing the Blue Mountain Village since its inception through Intrawest. As the Director of Events and Marketing for the Blue Mountain Village Association, her experience in destination marketing is unmatched. Andrew digs into the fundamentals of tourism, marketing and event production as they discuss the events and experiences that the Village has produced over the last 20 years. From Salsa at Blue to Guitar Trail, AGORA: Path of Light to the Apple Pie Trail, Patti is the creative mind behind them all. This episode teaches us the importance of starting any marketing efforts with authentic product development; learn more about how she's helped make Blue Mountain Village a destination of choice around the world.
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